Using Web Log Anaysis for each Search Term to determine site submission tactics
Using your own log files to determine which keywords are important for Search Engine optimization.
First a quote from a usenet discussion on alt.internet.search-engines
> Regarding quality of traffic: I have recently achieved some higher rankings
> in the search engines for a broader range of phrases. This means more
> traffic but also a smaller percentage of clicks to the second page. Of
> course the new situation is preferable to the old situation even though the
> percentage is lower. So percentage does not tell you the whole story.
Sure, preferable if the total *number* of visitors who get to wherever
you want them to get is more.
E.g. If your aim is a target page (buy now / thanks for buying /
1. 50000 users 1% go to your target page = 500 users
2. 10000 users 10% go to your target page = 1000 users
3. 5000 users 90% go to your target page = 4500 users
It's clear which of these is best.
When talking about search engine optimization, the aim is usually assumed to be:
1. what position you show at when a user searches for your keyword.
2. how many users click on the link to go to your site.
Of course, it is necessary to do well with both of these.
However if your aim is really a buy now page or that a user who wants your program downloads a trial, you need to analyze further.
Like some other log analysis tools, Web Log Analyzer by Search Term allows you to define target pages or files.
Uniquely this program goes an important step further and tells you for every search term how many users reached your target page. Better still, this result can be plotted over time with results shown for each 7-day period (or another period if you buy the Pro version)
An initial target which is always shown is that a user actually stays on your site when he gets there and clicks further to other pages. This info is always shown on all reports.
Some possible reasons for users not going any further are:
- that the page they first see is not good,
- the pages are not relevant to what the user was seeking with that keyword
- the description appearing in the SE results page is misleading
If you have a specific and relevant search term and the page found is good enough, you should be able to achieve 80-90 % of users who click to other pages on your site.
If you have a more general - less specific search term, a target of 30-50 % of users who click to other pages on your site is probably more realistic.
If a search term is achieving less than 5 % of users who click to other pages on your site, you are probably spamming SEs wth irrelevant keywords and should be thouroughly ashamed of yourself.
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